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Art.by.Amrita
This is the Future of Art
This is the Future of Art
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"CBD Exhibition at DIFC
""This is the Future of Art"" is an artwork that is showcased at the CBD exhibition at the DIFC in Dubai, UAE in 2021- 2022. When you can scan the QR code you view the Augmented reality of the “Dubai” CBD 50 years Voice note art. This is to show case how we will be accessing art in the future is here today.
CBD- Dynamic Portrait
VNA is all about telling dynamic stories through sound. When creating this artwork Amrita wanted to weave in key features of CBD into the sound wave in order to tell their story over the last 50 years in the UAE
From its history: with the iconic Diera Clocktower, integral to the logo and identity of CBD, to its landmarks; the Head office building, and to its future; through technology as CBD leads the way for innovation and “backs the ambition” and vision of the next generation.
CBD is actually 52 years old as it was established in 1969. Two years ago to mark this occasion His Highness Sheikh Mohammed Bin Rashid Al Maktoum signed a special book- an image portrayed in the artwork, as well as coin that was created specifically for CBD. If observed in detail the image of the number 50 has a +2 inside as a nod CBD’s real age of 52 years. The pops of the CBD colours adds depth and connection. With NFT’s encompassing a pivotal role in technology that has changed the landscape of art, each physical limited edition artwork will come with its own digital twin NFT to make CBD the one of the first Bank’s in the UAE to have its own NFT.
How Ar works?
You can activate the Augmented Reality in three easy steps:
Scan the QR code on the back of the fashion item, this will open a filter in Instagram
Hold the filter up to the artwork, unmute the button in the middle of the page and turn your sound up to see and hear the Augmented Reality come to life!
Hold down on the center button to take a story and don’t forget to tag Amrita @art.by.amrita on Instagram.
AUTHENTICATION
Collecting artwork just became trendy- the augmented reality artwork comes in a uniquely trendy designed bag with soft long black ribbon and a clear window that frames the art. Premium quality and special foiling making that little bit extra.
HANDMADE
Collecting artwork just became trendy- the augmented reality artwork comes in a uniquely trendy designed bag with soft long black ribbon and a clear window that frames the art. Premium quality and special foiling making that little bit extra.
TRENDY PACKAGING
Collecting artwork just became trendy- the augmented reality artwork comes in a uniquely trendy designed bag with soft long black ribbon and a clear window that frames the art. Premium quality and special foiling making that little bit extra.
MATERIAL
Paper- Printed on smooth textured 310 gsm fine art paper on natural white, framed and with non reflective glass Silver and Gold aluminum- printed on sheets of silver and gold aluminum plates with 3D textured layers White wood panel - individually painted and prepared white painted wood panel with 3D textured layers
LUXURY PACKAGING
Want to up your collector’s game? Beautifully boxed up in vegan leather (thick paper for the small versions) with a soft black ribbon inside, this is a truly luxurious way to receive your collector’s artwork.