NFTs have been surprisingly resilient. Although average prices have gone down about 60%, they are once again rising. Now, this dip could simply be the result of Beeple’s 69 million dollars NFT wearing off. They’re all anyone mentions these days. It has become part of small talk. Sales are over 40 billion dollars.
Not too many artists have a CV that includes 15 years working in executive level positions at global financial services businesses. But Amrita Sethi is not your typical artist – and her innovative and entrepreneurial approach to her work, including her embrace of the emerging NFT phenomenon, owes much to her experience in commerce.