Art by Amrita will showcase a taster of her hotly-anticipated Voice note Art © series at Art Dubai this month, producing interactive, UAE-inspired collector’s items that visitors can take home for free.
Merging sound, sight and the spirit of Dubai, she will produce smaller, beautifully customised, on-the-spot versions of her new full-sized, hand-painted collection.
Visitors to the art fair’s Oman Insurance Company & Bupa Global lounge will have the chance to be part of a sensory, live art activation. After the visitor says their name into a voice recorder booth, an image of the shape of the sound waves of the voice will appear on a screen, Amrita and her team will then merge the lines of the sound waves with Amrita’s original artwork by adding features synonymous with Dubai, including it’s legendary skyline. The piece will be created on fine art paper and framed for the visitor to take with them. It will be finished off by Amrita personally handwriting the visitor’s name and signing the artwork herself, producing a one-off collector’s piece by the artist.
Amrita says of the personalised sensory experience: “By saying their name, the voice of the person is interconnected with the voice of Dubai to create a deeply unique and customised artwork instantaneously, an artwork that captures the spirit and essence of Dubai through the voice of that person.”
This activation is expected to give art lovers a taste of her full-size collection: painted originals as well a set of hand-made limited edition works produced on white wooden panels with unique and intricate detailing to create texture and depth. The collection will also offer customised options.
The Voice note Art © series is one of two inaugural collections by the artist. The second, named the Global Collection draws on Amrita’s diverse cultural background. Born and raised in Kenya, Amrita is a British citizen of Indian origin who has lived in Dubai, Zimbabwe, Uganda, the United Kingdom and Switzerland.
The talented alumni of the University of the Arts London, one of the best art and design colleges in the world, explains: “In a globalised world it’s not as simple as it seems to answer that all important question: ‘Where are you from? Born in one country, living in another, being able to align yourself and understand multiple cultures and languages, many people have more than one identity.
“The impact of migration have merged communities in so many ways that, within one family, different generations can have such contrasting cultural understanding and references.”
Her Global Collection celebrates her worldwide roots while being anchored in Dubai – which has been her home for 12-years. Amrita blends international references with vibrant colour ways to honour The UAE’s Year of Tolerance, combining nationality with cultural identity, tradition with modernity and brands with traditional symbols, in a dynamic and playful way.
As well as appearing at the Oman Insurance Company & Bupa Global lounge at Art Dubai during March 20-23, both The Voice note Art © series and the Global Collection will be showcased and available for purchase on Art by Amrita’s new website, which will be launched on March 17th.
Subscribe ahead of the website launch by visiting: www.artbyamrita.com
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NOTE: all works copyrighted and all rights reserved by the artist